A POPULAR seaside theme park has slashed the prices of its year-long ticket passes to give families a positive treat following a difficult few months.

Adventure Island, in Southend, is holding a half-price sale on its 12-month passes for the first time ever.

As result, a 50 per cent discount has been applied to the fun park's four different year-long passes, with the most expensive option now being just £50.

The tickets, which are valid for 12-months from the date they are redeemed, give the holders unlimited access to the park's Ride Band attractions.

They also act as a discount card which enables 20 per cent off at family outlets and gift shops, as well as on adventure golf, go karts, dodgems and at the Sealife Aquarium.

Philip Miller MBE, CEO of Stockvale Ltd. said: “As this year has not been a lot of fun, to say the least, I have decided to give all of our loyal customers an incredible reward to give them something to look forward to for next year and the remainder of this one – if they are quick off the mark.

"I think it’s the ideal gift for grandparents and parents to treat their little treasures too.

"Let’s all keep safe and make 2021 the big year of fun.”

To purchase an Adventure Island pass CLICK HERE.