INVESTIGATORS have confirmed the a fire which ripped through the top floor of Southend High Street's H&M was started accidentally.
Nine crews were called the scene yesterday shortly after 6pm.
Firefighters spent two hours tackling the blaze and have now noted the cause as "accidental".
An H&M spokeswoman said: “Shortly after 6pm [yesterday] Essex County Fire and Rescue were called to our Southend High Street store to tackle a fire.
"The H&M team followed safety procedures and safely evacuated all customers and colleagues from the premises.
"We are pleased to confirm that nobody was injured as a result of this incident.
"We would like to thank the emergency services for their quick response to this incident."
The spokeswoman added t he store is now open and trading solely from the ground floor.
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