A pub is cutting the price of all food and drink to support Tax Equality Day.

The Rose and Crown on Maldon high street are cutting their prices by 7.5 per cent on Thursday (September 24) to help highlight the benefit of a VAT reduction in the hospitality industry.

The prices will be reduced for one day only.

At present all food and drink in pubs is subject to five percent VAT as a result of the VAT cut by the Chancellor on July 15.

However, this is only set to continue until 12 January 2021, when it will return to 20 per cent.

The pub's manager, Stephen Newall, said: "We are proud to support the campaign to reduce the level of VAT within the hospitality industry.

"Customers coming to Rose & Crown on Thursday will find the price of their food and drink is lower than normal.

"Pubs have been under fantastic pressure for decades due to the tax disadvantages we have with the supermarkets.

"We're very grateful to the Chancellor for reducing the tax disparity between supermarkets and pubs to five per cent.

"We are urging the Chancellor to create tax equality between pubs and supermarkets by making the current VAT regime for pub food and soft drinks permanent."