NOW British Summer Time is officially over, and the months are getting colder, the coast starts to quieten down.
The colder months can be difficult for businesses by the coast, with less day-trippers and visitors to keep the shops going.
This is why supporting local, independent and family-owned businesses in Clacton, Walton, Frinton and all in between is so important.
Here is what locals have to say about the issue.
Kate Campbell, owner of Kittys Jules in Frinton, said: "As the colder months settle in, supporting local businesses in our coastal town becomes more important than ever.
"Shopping local helps keep the heart of Frinton thriving through the quieter winter season, when footfall naturally slows.
"Every purchase from an independent boutique like Kitty’s Jules not only supports local jobs and creativity but also ensures our high street remains vibrant and welcoming all year round.
"By choosing to shop locally, you’re helping sustain the unique charm and community spirit that make Frinton such a special place to live and visit—even on the chilliest days."
Walton councillor Pierre Oxley said: "Here in Walton the winter months can be really tough for local businesses.
"Once the summer visitors leave, footfall drops dramatically, but the bills and running costs stay exactly the same.
"Many of our cafés, pubs, and shops work hard all year round to keep the town alive, often operating on very tight margins during the off-season.
"That’s why it’s so important for residents and visitors alike to keep supporting local.
"Every bit of support makes a real difference and helps ensure these venues are still here when the next summer season comes around."
Malcolm Stone, owner of Music Mania in Clacton High Street, said: "It has been quieter the last few weeks to be fair.
"But we still have our regulars coming in which is always lovely.
"I think it is to do with it being the end of summer or because the High Street is not the busiest road these days.
"People have got to support local shops.
"Every click of a button buying items on Amazon and HMV is keeping an independent record shop from staying open.
"I do understand why people buy online because is so much quicker and easier.
"I think it will be a tough winter - it has gotten quiet quick and the weather is getting worse."
Bradley Thompson, councillor for Jaywick, said: "This is the quietest season of the year.
"We just do not have the footfall coming through for businesses to thrive.
"Hotel numbers are dropping and people do not go out much to eat, especially with the cost of living crisis at the moment.
"It is a hard time for everyone."
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