Aldi is a well-known supermarket in the UK, particularly for its eclectic offerings in its middle aisle.
While the tips and tricks around finding the best items there are now well-documented, there are other aspects of Aldi stores which may not be so familiar.
As a result Aldi’s Managing Director for Buying, Julie Ashfield, has lifted the lid on a few facts shoppers might not know about the fruit and veg aisle.
From the nation’s favourite veggies, to a little-known rule guaranteeing fresh produce every time, here's what you need to know.
Aldi Insider reveals secrets about its fruit and veg aisle
“We guarantee fresh fruit and veg, or your money back”
Ashfield shared: "We work hard with our suppliers to ensure we’re providing customers with the best quality fresh fruit and veg.
"This means carefully transporting lines like our fresh berries to keep them chilled throughout their journey to ensure they are at the best quality and freshness for our customers.
"In fact, we’re so passionate about giving our shoppers the best, that our Fresh Guarantee* means if ever you aren’t 100% happy with your purchase, you can return the item to us for a full refund."
“We have new offers on our fresh produce every fortnight”
Every two weeks Aldi has new offers on fresh produce which shoppers can make the most of.
Ashfield explained: "We choose six items every fortnight to form our ‘Super Six’, allowing shoppers to pick up everyday essentials and try new healthy foods at even lower prices."
For example, as part of their deal that started on Thursday, January 30 shoppers could have picked up Large Red Onions (3pk) for £0.69, Blueberries (150g) for £1.19, cherries (200g) for just £1.49, Limes (5pk) for £0.89, Specially Selected Easy Peelers (600g) for £1.19, and Little Gem Lettuce (2pk) for only £0.59.
The fruit and veg aisle is always in the same place
Aldi has a consistent store layout wherever they are located meaning the fruit and veg aisle is always the first thing shoppers will see when they enter.
Ashfield said: "This means shoppers will almost always find our “Super 6” promotional section and fruit and veg aisle upon entering, making it easier for customers to find what they’re looking for, no matter which store they visit.
"We also try to group similar products, such as carrots and potatoes, which we know are frequently bought together, making for an easier and more efficient shopping experience."
What are Aldi shoppers' favourite fruit and veg
Ashfield shared: "Bananas, alongside broccoli and cucumbers, topped grocery lists across the UK last year as our most popular selling lines in the fruit and veg aisle.
"We’re also seeing more customers shopping for berries and prepared fruit in recent months – a trend that’s likely to continue as many of us reach for more healthy choices in the new year."
“We’re always looking for new products and innovations to keep customers excited”
Ashfield said: "We work with more than 500 British growers to bring our customers the very best local produce wherever we can, whether that’s putting Scottish strawberries on shelves in Scotland, or offering leeks grown in Wales for our Welsh shoppers.
"We also offer our customers special seasonal lines throughout the year, such as Cranberries and Premium Rainbow Carrots at Christmas, Mini Watermelons in summer, and Shallots and Sprouts in Autumn.
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"Most recently, we’ve launched Caesar Salad Kit for the first time ever.
"And we’re innovating when it comes to the packaging in our fruit and veg aisle too.
"Last year, we reduced total packaging by more than 10,000 tonnes in this aisle alone through various changes and trials, such as offering more loose produce and removing pulp trays and punnets from select lines."
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