A FISH and chip shop has had a hilarious response to people panic-buying petrol.

The Pier One shop, which is located in Connaught Avenue in Frinton, has put a sign outside its door which reads: “Chip shortage: panic buy here”.

The funny sign comes after drivers queued up at petrol stations across north Essex following concerns about fuel deliveries.

The rush to get petrol has sparked long queues across the areas with many people stuck in standstill traffic.

But the Pier one shop is determined to bring some joy in a dark time.

A picture of the sign was posted on the shop’s Facebook account, and people seem to be enjoy the creativity.

One customer commented:”Simple, effective marketing is what we need.”

Another added: “Love it!”