Harry Potter himself may have cast a good-luck charm over this shop, which has just won its eighth award.

Oliver’s in Trafalgar Street in Brighton’s North Laine consistently earns great user reviews.

Now it been recognised for that achievement with a Tripadvisor Travellers’ Choice Award 2020

Oliver Dall, 29 has been running the wizarding emporium since it opened in 2017.

He said: “It’s an amazing achievement and I feel very proud.

“It’s awesome, especially at the moment it’s really cool to get some positive recognition.

“The reason we’ve got this award is because of the number of reviews we get – we’ve nearly reached 3,000.

“Last year we won another Tripadvisor award so it’s really nice to have the consistent acknowledgement.”

The honour is the second in as many weeks, coming hot on the heels of winning Best Souvenir Retailer in Brighton in the SME National Business Awards.

Since reopening after lockdown, the shop now opens to customers by appointment, making for a more intimate experience.

Oliver told The Argus: “It’s quite a lot of pressure but what’s beautiful about it is that before there was a risk that it might not be as magical because the shop might be really busy.

“But what’s great now is customers have half an hour – and that’s their half an hour.

“What I’m trying to do is make something that’s fun and different.

“It’s so easy nowadays to have a business that doesn’t necessarily stand out and what I’ve always tried to do is be as different and unique as possible.”

Brighton’s own portal into the wizarding world draws customers from all across the country – and the pandemic has not put off the visitors.

Oliver said: “We used to have people travel from abroad but not as much now because of lockdown.

“But we’ve had people come from Newcastle and Middlesbrough and they come down to Brighton specifically, which sounds crazy to say, but specifically to visit the shop.”

The 29-year-old credits the success to not only to the unique customer experience but also to the wide appeal of the Harry Potter story.

Oliver said: “Lots of people in the Nineties who were really obsessed with Harry Potter are now having kids.

“So what’s really cool is the domino effect of them passing their passion and their obsession with their children and forcing them to be ‘Potterheads’ as much as they were.”