Virgin has pulled its sponsorship from V Festival after 22 years.

However, it appears that the festival might continue under different branding - as long as another company is willing to step into Virgin's shoes.

Richard Branson, owner of Virgin, said: "V Festival has always been a special weekend for everyone at Virgin. We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage. Now, after 22 very enjoyable and successful years, 2017 was Virgin’s last V Festival.

Clacton and Frinton Gazette: LIVE: V Festival 2013

"Being part of V Festival has been an honour and there are some amazing moments that will stay with me forever – including introducing Paul Weller and welcoming V2 Records’ first signing The Stereophonics to a massive audience.

"Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music.

"I have so many memories to cherish – from the mind-blowing performances to spending quality time at the festival with both Holly and Sam, who it’s no surprise are both music lovers after spending so much time dancing at V.

Clacton and Frinton Gazette: V Festival 2013

"Looking back on the wonderful history of V Festival has reminded me just how far Virgin has come. Who would have thought that an idea to sell cut-price mail-order records would grow into a record label, let alone a unique music festival – and so much else besides? We wish Live Nation every success with their future plans. We would like to thank them for a brilliant partnership over recent years.

"At Virgin, we know first hand how important it is to keep innovating and changing things up, which is why it is now time for us to look at new ways we can disrupt the industry to ensure music is a force for good."