A CAMPAIGN is being launched across Essex to break down myths about child sexual exploitation.

Essex Police has set up the I Didn’t Know campaign in partnership with the county’s safeguarding children boards.

The campaign will encourage members of the public and businesses to report any concerns they have about exploitation.

Taxi drivers in the county will be displaying awareness stickers in their vehicles, which have been funded by the police and crime commissioner’s Hidden Harm fund.

Deputy chief constable Matthew Horne said: "Young people can be exposed to exploitation in a huge variety of ways, both online and in person.

“They may not see themselves as a victim of exploitation and therefore may not always come forward to tell someone.

“I want everyone in Essex to help me by making sure you understand the dangers of child sexual exploitation and the way that grooming can happen.”

The Essex Children in Care Council has also created a video as part of the campaign.

Nick Alston, police and crime commissioner, said: "I really respect the courage of the young people who’ve contributed to this project: their voices are captured powerfully in the films.

“I’m also pleased that all the agencies are working together to help raise awareness of the signs of child sexual exploitation.

“Partnership work is crucial, and that must include all of us - whether we’re parents, teachers or taxi drivers – looking out for signs of exploitation.”

Safeguarding boards for Essex, Southend and Thurrock are all part of the partnership.

Christie Doorly, independent chairman of Southend Safeguarding Children Board, said: "Protecting our children and young people from exploitation is the responsibility of us all.

“Please make sure that you know how to spot the signs of child sexual exploitation and what you can do to help children and young people who are being exploited.”

The campaign will be running with initiatives in each district of Essex.

A live web chat will be taking place on Thursday from 5pm until 7pm, involving members of Essex Police and Essex County Council.