THE future is bright... but it had better not be orange!
Sainsbury’s has been warned to ditch its orange branding if it wants a warm welcome when it opens a new store in Frinton’s upmarket Connaught Avenue.
Approved plans for the development of five shops units – as well as the arrival of the supermarket – were previously welcomed by town councillors.
But representatives from the retail giant and developer Millbrook Land received a backlash from councillors when they unveiled draft plans for the shopfront’s design during a meeting of Frinton Town Council.
Full story in today's Gazette