A CARE firm has launched an anti fraud campaign to protect the elderly against scammers.

Frinton-based Home Instead is spearheading the drive to help pensioners fight back against conmen who prey on the vulnerable.

The move comes after a gang of rogue traders who ruthlessly targeted pensioners across Tendring, conning many out of their life savings, were jailed earlier this month.

An 81-year-old Walton man handed over £81,000 for unnecessary work on his home after being “groomed” by the crooks.

Home Instead, which provides care to older people in their own homes, has teamed up with national anti-scam charity Think Jessica.

It has staged free workshops and highlighted fraud awareness to more than 50 people.

The scheme offers top tips on how the elderly can protect themselves and what to do if they have already fallen victim to crooks.

There is even a fraud protection kit.

Boss Jean Allen said: “The faceless criminals who use e-mail, telephone and post to lure their victims into parting with their life savings, personal banking information and other assets, can prey in particular on the elderly who they see as easy targets for their crimes."

Fraud protection kits are available on 01255 672269.

Advice on dealing with scams is also available on the Age UK charity’s website.