A NEW pop-up shop has been launched in Clacton to help those in need through the festive season.

Organisers of the Winter Warmers scheme have been collecting warm clothes, blankets and food to dish out from the temporary Pier Avenue premises over Christmas.

It has been set up by the Princes Trust, Citizens Advice Bureau and Tendring Council.

Tendring Council health and community safety boss Lynda McWilliams said: “I think it is a fantastic initiative that an empty shop in the town centre has been put to excellent use over this period of the year when many may be finding it difficult to cope.

“The response has been great and I hope people will continue to donate goods to ensure that the Christmas season can be a bit more enjoyable for all those who benefit from this scheme.”

Donations have been pouring in to help stock the shop.

People in need will be able to visit the pop-up store and pick up supplies to help them survive the season.

They will need to be able to show identification to show they are on benefits or in need.

The shop will be staffed by volunteers every day from 10am-4pm.

Donations can still be made at the CAB offices in Carnarvon Road, Clacton Town Hall or the shop itself in Pier Avenue.