Last year she changed her name, and now Cheryl Fernandez-Versini has gone for another big reinvention.

The X Factor judge and singer – the face of L’Oreal haircare – has had all her long luscious locks chopped off.

Cheryl, 31, posted a picture of her chic new bob on Instagram, saying her haircut was “long overdue”.

She wrote: “I ❤️ the 70′s #newdo colour is @lorealparisuk Casting Creme Gloss Berry Red 565. @percyhair thanks for the chop.”

Cheryl's long locks last summer (Ian West/PA)
Cheryl’s long locks last summer (Ian West/PA)

Cheryl has kept her hair long for some time now, opting for big body and waves, or a sexy top knot.

Cheryl's signature top knot (Daniel Jones/tenbell)
Cheryl’s signature top knot (Daniel Jones/tenbell)

Perhaps her new look is yet another example of how French hubby Jean-Bernard has been influencing her new chic style.

Let’s hope Cheryl isn’t missing her long locks. Today she told her followers: “Morning people .. Getting to grips with my new ‘do’.”