Kate Everett, of Colchester, saw her degree-educated son go through about five or six big job interviews after graduating with no luck.

Kate’s son Lee, now 26, had studied history at Leicester and gone on to do a law conversion course in London.

She says: “When some students are academic, they look perfect on paper, but in person they may need pointers to develop the skills to make them stand out.

“The job market is especially tough, particularly in London, so we asked our son to see Gina.

“After three sessions everything was different.

“He was shortlisted for a job with a legal journal and was the only candidate who had not gone to Oxford or Cambridge...and he got the job.

“He’s been there two years now, travels with the job and is really happy.”

Kate explains that having someone mentor you and give you advice and guidance on how to present yourself and project yourself helps graduates to see themselves as job candidates, not students.

It helps make the transition from study to workplace more clear.

“These job interviews are not straight forward anymore. There are five stage interviews with hour-long presentations, problem solving tasks, because employers have their pick of the bunch. You have to shine in your interviewnow and if you know you are struggling in some areas it’s worth working on,” adds Kate.